Dry

Payoff

OBJECTIVE

Dry is a non-alcoholic bar located in the quiet but trendy neighborhood of South Park, San Diego. The target audience is sober adults, with a sophisticated aesthetic, looking for a place to gather, socialize, and celebrate.

APPROACH

To connect to the refined tastes of the target audience, I chose to take inspiration from the Art Deco Era, as the time period aligns with prohibition and opulence. I layered line work in an Art Deco style to create different motifs that frame the typography. I used typeface Quiche Sans, set in all capitals, to give headings geometric simplicity. The color palette of plum and gold gives the brand a luxury feel.

DELIVERABLES

Logo
Drink Menu
Happy Hour Menu
Environmental Graphics

FONTS

Quiche Sans
Monstra Nuova

AUDIENCE

Generation X
Baby boomers
Sober Adults

COLOR PALETTE

Teasers-thumbnails-Dry-11
IMG_7626
Dry-window
Social-Media-posts-3

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Contact

Tiffany "Fanny" Hohmann
fanny@fannycreatesthings.com

© 2020 Tiffany Hohmann