Seaport Village
OBJECTIVE
Seaport Village is a small coastal shopping center adjacent to downtown San Diego. Iconic to the downtown Embarcadero district, Seaport offers over 50 shops and eateries, ocean views, and a central duck pond. It's a top San Diego tourist spot and a great spot for locals to exercise, walk their dog, or spend the day near the water.
APPROACH
As the Content Manager for Seaport Village, I am responsible for managing social media. This includes developing campaigns, interacting with our audience, copywriting, and growing our following. I also concept and design various graphics, including newsletters, ads, and promotions. I'm also responsible for maintaining and updating our website.
DELIVERABLES
Social Media
Digital & Environmental Ads
Marketing Materials
METRICS
10.5k IG Gained Followers
30K Total IG Followers
2.7k FB Gained Followers
62.6k Total FB Followers
AUDIENCE
San Diego Locals
Tourists
Families
CREDITS
Imagery Courtesy of Seaport Village
VEHICLE WRAP
FRED San Diego (Free Rides Everywhere Downtown) is a rideshare app that allows users to travel the downtown area for free. I adapted existing brand assets to create this environmental advertisment that wraps around the entire vehicle.
PRINTABLES
Coloring pages I developed to cater to our family demographic.
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Seaport VillageSocial Media
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