Hussy
OBJECTIVE
Hussy is a nonprofit organization committed to destigmatizing the sex work industry. Often known as “the oldest profession,” sex work is finally taking its reputation back. Aiming to inform the naive and provide resources for those in the industry, Hussy targets a Gen Z and Millennial female audience.
APPROACH
To avoid shying away from the topic of sex, I chose a bold brand identity for Hussy. I designed a punchy website but with a simple content layout for a comfortable and engaging learning experience. I designed the logo with bold font Blenny and paired it with geometric sans-serifs Lexend Deca and Balboa to reflect the fun and informative brand. The illustrations I developed for Hussy are literal and playful, to give the brand digestible imagery.
DELIVERABLES
Logo
Illustrations
Website
Merchandise
FONTS
Blenny
Acumin Pro
AUDIENCE
Sex Workers
Cis & Trans Women
COLOR PALETTE
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