Hussy is a nonprofit organization committed to destigmatizing the sex work industry. Often known as “the oldest profession,” sex work is finally taking its reputation back. Aiming to inform the naive and provide resources for those in the industry, Hussy targets a Gen Z and Millennial female audience.
To avoid shying away from the topic of sex, I chose a bold brand identity for Hussy. I designed a punchy website but with a simple content layout for a comfortable and engaging learning experience. I designed the logo with bold font Blenny and paired it with geometric sans-serifs Lexend Deca and Balboa to reflect the fun and informative brand. The illustrations I developed for Hussy are literal and playful, to give the brand digestible imagery.
Cis & Trans Women
Tiffany "Fanny" Hohmann
© 2020 Tiffany Hohmann