Phthalo
OBJECTIVE
Phthalo is a luxury stargazing hotel located in Yucca Valley of the California Desert. This boutique hotel makes an ideal location away from light pollution, where city folks can get away from town and still enjoy the comforts they’re accustomed to.
APPROACH
I branded Phthalo with deep blue contrasted with warm sandy colors mimicking the terrain of the Yucca Valley. I paired a four-point star with a modified Surveyor for Phthalo’s logo. I created a circular motif that is derivative of astronomy sketches and a nod to sacred geometry. This motif appears throughout branded applications, including the stationery set and the observation journal.
DELIVERABLES
Logo
Stationery
Toiletries
Website
FONTS
Surveyor
Arboria
AUDIENCE
Affluent
Baby Boomers
Los Angeles Residents
COLOR PALETTE
view more work
ZestConference
PhthaloHospitality
HussyNon-Profit
ProvokeCoffee Roaster
ProgressPoster
TroveEditorial
Migration QuestChildren's Board Game
LogosLogos
DryRestaurant
Seaport VillageSocial Media
Contact