Phthalo is a luxury stargazing hotel located in Yucca Valley of the California Desert. This boutique hotel makes an ideal location away from light pollution, where city folks can get away from town and still enjoy the comforts they’re accustomed to.
I branded Phthalo with deep blue contrasted with warm sandy colors mimicking the terrain of the Yucca Valley. I paired a four-point star with a modified Surveyor for Phthalo’s logo. I created a circular motif that is derivative of astronomy sketches and a nod to sacred geometry. This motif appears throughout branded applications, including the stationery set and the observation journal.
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Tiffany "Fanny" Hohmann
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